The Conversation
Maxwell's Croc Shop began with a conversation that changed everything.
Max has epilepsy, and one day he shared how upset he was knowing he might never be able to drive — a dream that once included owning a Lamborghini. As his dad, hearing that hit hard. But rather than let that dream go, we decided to flip the script.
Thinking Bigger
I encouraged Max to think bigger — to create something of his own. Something that didn't rely on driving or conventional paths.
That's how Maxwell's Croc Shop was born: a father-and-son business built so Max could work from anywhere in the world, chase his goals, and own his future on his terms.
Giving Back
What started as a fun, creative raffle business quickly turned into something deeper. As we grew, we knew we wanted to give back — and choosing Epilepsy Action felt natural.
They've been a lifeline to so many families like ours, offering support, advice, and a sense of community when it's needed most.
Facing Challenges
Max has faced huge challenges, including major brain surgery to manage his epilepsy. Through it all, his strength and humour have driven this business forward.
Now, with every competition we run, we donate £10 to Epilepsy Action — and as the business grows, so will our impact.
Hope & Resilience
Maxwell's isn't just about winning prizes — it's about hope, resilience, and building a future that works around the challenges life throws at you.
And we're proud to have you with us on that journey.
We proudly support
With every competition we run, we donate £10 to Epilepsy Action
